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Building Better Customer Experiences – Best of Whiteboard Friday
Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that…
read moreWhat Readers Want During COVID-19: B2B Edition
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was…
read moreContent Authority: Potential Measures of Authoritative Content – Whiteboard Friday
When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring…
read moreHow Google SERP Layouts Affect Searching Behavior
There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue…
read moreHow Your Local Business Can Be a Helper
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day,…
read more7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday
A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO…
read morePosition Zero Is Dead; Long Live Position Zero
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in…
read moreSEO for 2020 – Whiteboard Friday
It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO…
read moreThe Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation,…
read moreBuilding Better Customer Experiences – Best of Whiteboard Friday
Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that…
read moreWhat Readers Want During COVID-19: B2B Edition
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was…
read moreContent Authority: Potential Measures of Authoritative Content – Whiteboard Friday
When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring…
read moreHow Google SERP Layouts Affect Searching Behavior
There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue…
read moreHow Your Local Business Can Be a Helper
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day,…
read more7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday
A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO…
read morePosition Zero Is Dead; Long Live Position Zero
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in…
read moreSEO for 2020 – Whiteboard Friday
It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO…
read moreThe Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation,…
read more