Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step…

Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up… A quick refresher from last time: I pulled data from 50…

Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance…

Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers…

Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of…

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more…

Posted by DiTomaso Organic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can…

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this…

Posted by MiriamEllis “American business is overwhelmingly small business.” – SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate…