Content Marketing

I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure…

It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these…

Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team’s goals is to…

What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan,…

Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that…

On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here’s a two-week view (February 10-23): Here’s a 60-day view, highlighting this historic low-point…

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to…

Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such,…

As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others…

Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the…