Content Marketing

Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting…

From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit:…

SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy.…

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change…

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work…

At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats,…

It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for…

Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way…

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How…

Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on…