Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that…

I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was…

When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring…

There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue…

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day,…

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO…

In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in…

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO…

I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation,…