Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of…

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday…

When it comes to Google’s algorithms, there’s quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire,…

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it…

Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else…

“To receive everything, one must open one’s hands and give.” – Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have…

Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post…

It’s too easy to fall into a rut with your SEO audits. If it doesn’t meet best practices it ought to be fixed, right? Not always. Though an SEO audit is essentially a checklist, it’s important…

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant…