We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt…

How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who…

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.  In this…

“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO…

Over the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they…

It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level…

Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through…

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV —…

Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director…