#ContentMarketing

Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and…

Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the…

Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product…

Posted by DiTomasoOrganic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve…

Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year…

Posted by MiriamEllis“American business is overwhelmingly small business.” – SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this…

Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when…

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently,…

Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is…

Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around…