Posted by sherrybonelli Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people…

Posted by randfish We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week’s Whiteboard Friday. Click on…

Posted by sergeystefoglo If your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped…

Posted by KameronJenkins Choosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what’s best for my users? In today’s edition of Whiteboard…

Posted by Dom-Woodman Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the…

Posted by randfish When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey.…

Posted by Carlosesal There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many…

Posted by Jeff_Baker A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do…

Posted by Dr-Pete I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content (well, at least I hope it’s good) and I want…