Posted by cheryldraper
From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business?
To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.
How to make the case
Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.
And that’s exactly what MozCon is going to help you do.
Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July.
There’s so much in store for you this year. Here’s just a sampling of what you can expect at this year’s MozCon:
Speakers and content
Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to the stage to set you up for a year of success. No sales pitches or talking heads here!
You work hard taking notes, learning new insights, and digesting all of that knowledge — that’s why we think you deserve a little fun in the evenings. It’s your chance to decompress with fellow attendees and make new friends in the industry. We host exciting evening networking events that add to the value you’ll get from your day of education. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests.
High-quality videos to share with your team
About a month or so after the conference, we’ll send you a link to professionally edited videos of every presentation at the conference. Your colleagues won’t get to partake in the morning Top Pot doughnuts or Starbucks coffee (the #FOMO is real), but they will get a chance to learn everything you did, for free.
An on-going supportive group
Our MozCon Facebook group is incredibly active, and it’s grown to have a life of its own — marketers ask one another SEO questions, post jobs, look for and offer advice and empathy, and more. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended.
Great food on site
We know that conference food isn’t typically worth mentioning, but at MozCon is notorious for its snacking. You can expect two hot meals a day and loads of snacks from local Seattle vendors — in the past we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve cold brew.
No duds here, we do our homework when it comes to selecting swag worthy of keeping. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and more cool stuff you’ll want to take home and show off.
Wear your heart on your sleeve
MozCon and our attendees give back each year through donating Moz dollars towards a charitable organization.
Discounts for subscribers and groups
Moz Pro subscribers get a whopping $500 off their ticket cost and there are discounts for groups as well, so make sure to take advantage of savings where you can!
At MozCon our goal is to breakeven, which means we invest all of your ticket prices back into you. Check out the full breakdown of what your MozCon ticket gets you:
But of course, don’t take our word for it! There are some incredible resources available at your fingertips that tout the benefits of attending conferences:
- Bizzabo’s 5 reasons to send your staff to industry events
- HubSpot’s statistics showing the value of meeting face-to-face and networking
- Rand’s excellent deep-dive into the reasons for and against attending marketing conferences
- The ROI of investing in employee education
Need a little more to get your boss on board? Check out some videos from years past to get a taste for the caliber of our speakers. We’ve also got a call for community speaker pitches (closes at 5 pm PDT on April 15, 2019) so if you’ve been thinking about breaking into the speaking circuit, it could be an amazing opportunity.
Buy ticket, save money, get competitive marketing insights. Everyone wins!
MozCon is one unforgettable experience that lives and grows with you beyond just the three days you spend in Seattle. And there’s no time like the present to pitch MozCon to your boss. If they’re still stuck on the “why”, let them know about our subscriber or group pricing tiers to your boss — you’ll save hundreds of dollars when you do. Just think of all the Keurigs you could get for that communal kitchen!
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