The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots 1920 1281 alexis-sanders

Posted by alexis-sanders

SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots.

This article seeks to answer the following questions:

  • How do we drive sustainable growth for our clients?
  • What are the building blocks of an organic search strategy?

What is the SEO cyborg?

A cyborg (or cybernetic organism) is defined as “a being with both organic and
biomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.”

With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO (or team) that is able to work seamlessly between both technical and content initiatives (whose skills are extended beyond normal human limitations) to support driving of organic search performance. An SEO cyborg is able to strategically pinpoint where to place organic search efforts to maximize performance.

So, how do we do this?

The SEO model

Like so many classic triads (think: primary colors, the Three Musketeers, Destiny’s Child [the canonical version, of course]) the traditional SEO model, known as the crawl-index-rank method, packages SEO into three distinct steps. At the same time, however, this model fails to capture the breadth of work that we SEOs are expected to do on a daily basis, and not having a functioning model can be limiting. We need to expand this model without reinventing the wheel.

The enhanced model involves adding in a rendering, signaling, and connection phase.

You might be wondering, why do we need these?:

  • Rendering: There is increased prevalence of JavaScript, CSS, imagery, and personalization.
  • Signaling: HTML tags, status codes, and even GSC signals are powerful indicators that tell search engines how to process and understand the page, determine its intent, and ultimately rank it. In the previous model, it didn’t feel as if these powerful elements really had a place.
  • Connecting: People are a critical component of search. The ultimate goal of search engines is to identify and rank content that resonates with people. In the previous model, “rank” felt cold, hierarchical, and indifferent towards the end user.

All of this brings us to the question: how do we find success in each stage of this model?

Note: When using this piece, I recommend skimming ahead and leveraging those sections of the enhanced model that are most applicable to your business’ current search program.

The enhanced SEO model

Crawling

Technical SEO starts with the search engine’s ability to find a site’s webpages (hopefully efficiently).

Finding pages

Initially finding pages can happen a few ways, via:

  • Links (internal or external)
  • Redirected pages
  • Sitemaps (XML, RSS 2.0, Atom 1.0, or .txt)

Side note: This information (although at first pretty straightforward) can be really useful. For example, if you’re seeing weird pages popping up in site crawls or performing in search, try checking:

  • Backlink reports
  • Internal links to URL
  • Redirected into URL

Obtaining resources

The second component of crawling relates to the ability to obtain resources (which later becomes critical for rendering a page’s experience).

This typically relates to two elements:

  1. Appropriate robots.txt declarations
  2. Proper HTTP status code (namely 200 HTTP status codes)

Crawl efficiency

Finally, there’s the idea of how efficiently a search engine bot can traverse your site’s most critical experiences.

Action items:

  • Is site’s main navigation simple, clear, and useful?
  • Are there relevant on-page links?
  • Is internal linking clear and crawlable (i.e., )?
  • Is an HTML sitemap available?

Information architecture

The organization of information extends past the bots, requiring an in-depth understanding of how users engage with a site.

Some seed questions to begin research include:

Rendering

Rendering a page relates to search engines’ ability to capture the page’s desired essence.

JavaScript

The big kahuna in the rendering section is JavaScript. For Google, rendering of JavaScript occurs during a second wave of indexing and the content is queued and rendered as resources become available.

Image based off of Google I/O ’18 presentation by Tom Greenway and John Mueller, Deliver search-friendly JavaScript-powered websites

As an SEO, it’s critical that we be able to answer the question — are search engines rendering my content?

Action items:

Infinite scroll and lazy loading

Another hot topic relating to JavaScript is infinite scroll (and lazy load for imagery). Since search engine bots are lazy users, they won’t scroll to attain content.

Action items:

Ask ourselves – should all of the content really be indexed? Is it content that provides value to users?

  • Infinite scroll: a user experience (and occasionally a performance optimizing) tactic to load content when the user hits a certain point in the UI; typically the content is exhaustive.

Solution one (updating AJAX):

1. Break out content into separate sections

  • Note: The breakout of pages can be /page-1, /page-2, etc.; however, it would be best to delineate meaningful divides (e.g., /voltron, /optimus-prime, etc.)

2. Implement History API (pushState(), replaceState()) to update URLs as a user scrolls (i.e., push/update the URL into the URL bar)

3. Add the tag’s rel=”next” and rel=”prev” on relevant page

Solution two (create a view-all page)
Note: This is not recommended for large amounts of content.

1. If it’s possible (i.e., there’s not a ton of content within the infinite scroll), create one page encompassing all content

2. Site latency/page load should be considered

  • Lazy load imagery is a web performance optimization tactic, in which images loads upon a user scrolling (the idea is to save time, downloading images only when they’re needed)
  • Add tags in
  • Use JSON-LD structured data
    • Schema.org “image” attributes nested in appropriate item types
    • Schema.org ImageObject item type

CSS

I only have a few elements relating to the rendering of CSS.

Action items:

  • CSS background images not picked up in image search, so don’t count on for important imagery
  • CSS animations not interpreted, so make sure to add surrounding textual content
  • Layouts for page are important (use responsive mobile layouts; avoid excessive ads)

Personalization

Although a trend in the broader digital exists to create 1:1, people-based marketing, Google doesn’t save cookies across sessions and thus will not interpret personalization based on cookies, meaning there must be an average, base-user, default experience. The data from other digital channels can be exceptionally useful when building out audience segments and gaining a deeper understanding of the base-user.

Action item:

  • Ensure there is a base-user, unauthenticated, default experience

Technology

Google’s rendering engine is leveraging Chrome 41. Canary (Chrome’s testing browser) is currently operating on Chrome 69. Using CanIUse.com, we can infer that this affects Google’s abilities relating to HTTP/2, service workers (think: PWAs), certain JavaScript, specific advanced image formats, resource hints, and new encoding methods. That said, this does not mean we shouldn’t progress our sites and experiences for users — we just must ensure that we use progressive development (i.e., there’s a fallback for less advanced browsers [and Google too ☺]).

Action items:

  • Ensure there’s a fallback for less advanced browsers

Indexing

Getting pages into Google’s databases is what indexing is all about. From what I’ve experienced, this process is straightforward for most sites.

Action items:

  • Ensure URLs are able to be crawled and rendered
  • Ensure nothing is preventing indexing (e.g., robots meta tag)
  • Submit sitemap in Google Search Console
  • Fetch as Google in Google Search Console

Signaling

A site should strive to send clear signals to search engines. Unnecessarily confusing search engines can significantly impact a site’s performance. Signaling relates to suggesting best representation and status of a page. All this means is that we’re ensuring the following elements are sending appropriate signals.

Action items:

  • tag: This represents the relationship between documents in HTML.
    • Rel=”canonical”: This represents appreciably similar content.
      • Are canonicals a secondary solution to 301-redirecting experiences?
      • Are canonicals pointing to end-state URLs?
      • Is the content appreciably similar?
        • Since Google maintains prerogative over determining end-state URL, it’s important that the canonical tags represent duplicates (and/or duplicate content).
      • Are all canonicals in HTML?
      • Is there safeguarding against incorrect canonical tags?
    • Rel=”next” and rel=”prev”: These represent a collective series and are not considered duplicate content, which means that all URLs can be indexed. That said, typically the first page in the chain is the most authoritative, so usually it will be the one to rank.
    • Rel=”alternate”
      • media: typically used for separate mobile experiences.
      • hreflang: indicate appropriate language/country
        • The hreflang is quite unforgiving and it’s very easy to make errors.
        • Ensure the documentation is followed closely.
        • Check GSC International Target reports to ensure tags are populating.
  • HTTP status codes can also be signals, particularly the 304, 404, 410, and 503 status codes.
    • 304 – a valid page that simply hasn’t been modified
    • 404 – file not found
    • 410 – file not found (and it is gone, forever and always)
    • 503 – server maintenance

  • Google Search Console settings: Make sure the following reports are all sending clear signals. Occasionally Google decides to honor these signals.
    • International Targeting
    • URL Parameters
    • Data Highlighter
    • Remove URLs
    • Sitemaps

Rank

Rank relates to how search engines arrange web experiences, stacking them against each other to see who ends up on top for each individual query (taking into account numerous data points surrounding the query).

Two critical questions recur often when understanding ranking pages:

  • Does or could your page have the best response?
  • Are you or could you become semantically known (on the Internet and in the minds of users) for the topics? (i.e., are you worthy of receiving links and people traversing the web to land on your experience?)

On-page optimizations

These are the elements webmasters control. Off-page is a critical component to achieving success in search; however, in an idyllic world, we shouldn’t have to worry about links and/or mentions – they should come naturally.

Action items:

  • Textual content:
    • Make content both people and bots can understand
    • Answer questions directly
    • Write short, logical, simple sentences
    • Ensure subjects are clear (not to be inferred)
    • Create scannable content (i.e., make sure tags are an outline, use bullets/lists, use tables, charts, and visuals to delineate content, etc.)
    • Define any uncommon vocabulary or link to a glossary
  • Multimedia (images, videos, engaging elements):
    • Use imagery, videos, engaging content where applicable
    • Ensure that image optimization best practices are followed
  • Meta elements ( tags, meta descriptions, OGP, Twitter cards, etc.)</li><li>Structured data<ul><li>Schema.org (check out <a href="https://developers.google.com/search/docs/guides/intro-structured-data" target="_blank">Google’s supported markup</a> and <a href="https://technicalseo.com/seo-tools/schema-markup-generator/" target="_blank">TechnicalSEO.com’s markup helper tool</a>)</li><li>Use Accessible Rich Internet Applications (ARIA)</li><li>Use semantic HTML (especially hierarchically organized, relevant <h#> tags and unordered and ordered lists (<ul>,</p><ol>))</li></ul></li></ul><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8df204e8.24010170.png"><noscript><img src="//beardesign.me/media/5bbbeb8df204e8.24010170.png"></noscript></p><p class="caption"><em>Image courtesy of <a href="https://twitter.com/abbynhamilton" target="_blank">@abbynhamilton</a> </em><a href="https://twitter.com/abbynhamilton"><br /> </a></p><ul><li>Is content accessible?<ul><li>Is there keyboard functionality?</li><li>Are there text alternatives for non-text media? Example:<ul><li>Transcripts for audio</li><li>Images with alt text</li><li>In-text descriptions of visuals</li></ul></li><li>Is there adequate color contrast?</li><li>Is text resizable?</li></ul></li></ul><h3>Finding interesting content</h3><p>Researching and identifying useful content happens in three formats:</p><ul><li>Keyword and search landscape research</li><li>On-site analytic deep dives</li><li>User research</li></ul><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8e509b00.62510166.png"><noscript><img src="//beardesign.me/media/5bbbeb8e509b00.62510166.png"></noscript></p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8eac3866.27057245.png"><noscript><img src="//beardesign.me/media/5bbbeb8eac3866.27057245.png"></noscript></p><p class="caption"><em>Visual modified from <a href="https://twitter.com/smrvl" target="_blank">@smrvl</a> via <a href="https://twitter.com/DannyProl" target="_blank">@DannyProl</a></em></p><h3>Audience research</h3><p>When looking for audiences, we need to concentrate high percentages (super high index rates are great, but not required). Push channels (particularly ones with strong targeting capabilities) do better with high index rates. This makes sense, we need to know that 80% of our customers have certain leanings (because we’re looking for base-case), not that five users over-index on a niche topic (these five niche-topic lovers are perfect for targeted ads).</p><p>Some seed research questions:</p><ul><li>Who are users?</li><li>Where are they?</li><li>Why do they buy?</li><li>How do they buy?</li><li>What do they want?</li><li>Are they new or existing users?</li><li>What do they value?</li><li>What are their motivators?</li><li>What is their relationship w/ tech?</li><li>What do they do online?</li><li>Are users engaging with other brands?<ul><li>Is there an opportunity for synergy?</li></ul></li><li>What can we borrow from other channels?<ul><li>Digital presents a wealth of data, in which 1:1, closed-loop, people-based marketing exists. Leverage any data you can get and find useful.</li></ul></li></ul><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8f261ad2.47131552.png"><noscript><img src="//beardesign.me/media/5bbbeb8f261ad2.47131552.png"></noscript></p><h3>Content journey maps</h3><p>All of this data can then go into creating a map of the user journey and overlaying relevant content. Below are a few types of mappings that are useful.</p><h4>Illustrative user journey map</h4><p>Sometimes when trying to process complex problems, it’s easier to break it down into smaller pieces. Illustrative user journeys can help with this problem! Take a single user’s journey and map it out, aligning relevant content experiences.</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8f937040.19955208.png"><noscript><img src="//beardesign.me/media/5bbbeb8f937040.19955208.png"></noscript></p><h4>Funnel content mapping</h4><p>This chart is deceptively simple; however, working through this graph can help sites to understand how each stage in the funnel affects users (note: the stages can be modified). This matrix can help with mapping who writers are talking to, their needs, and how to push them to the next stage in the funnel.</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb8fea7008.06550198.png"><noscript><img src="//beardesign.me/media/5bbbeb8fea7008.06550198.png"></noscript></p><h4>Content matrix</h4><p>Mapping out content by intent and branding helps to visualize conversion potential. I find these extremely useful for prioritizing top-converting content initiatives (i.e., start with ensuring branded, transactional content is delivering the best experience, then move towards more generic, higher-funnel terms).</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb90504226.77819288.png"><noscript><img src="//beardesign.me/media/5bbbeb90504226.77819288.png"></noscript></p><h4>Overviews</h4><p>Regardless of how the data is broken down, it’s vital to have a high-level view on the audience’s core attributes, opportunities to improve content, and strategy for closing the gap.</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb90a0fb58.51957605.png"><noscript><img src="//beardesign.me/media/5bbbeb90a0fb58.51957605.png"></noscript></p><h2>Connecting</h2><p>Connecting is all about resonating with humans. Connecting is about understanding that customers are human (and we have certain constraints). Our mind is constantly filtering, managing, multitasking, processing, coordinating, organizing, and storing information. It is literally in our mind’s best interest to not remember 99% of the information and sensations that surround us (think of the lights, sounds, tangible objects, people surrounding you, and you’re still able to focus on reading the words on your screen — pretty incredible!).</p><p>To become psychologically sticky, we must:</p><ol><li><strong>Get past the mind’s natural filter. </strong>A positive aspect of being a pull marketing channel is that individuals are already seeking out information, making it possible to intersect their user journey in a micro-moment.</li><li><strong>From there we must be memorable. </strong>The brain tends to hold onto what’s relevant, useful, or interesting. Luckily, the searcher’s interest is already piqued (even if they aren’t consciously aware of why they searched for a particular topic).</li></ol><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb91148226.44422543.png"><noscript><img src="//beardesign.me/media/5bbbeb91148226.44422543.png"></noscript></p><p>This means we have a unique opportunity to “be there” for people. This leads to a very simple, abstract philosophy: a great brand is like a great friend.</p><p>We have similar relationship stages, we interweave throughout each other’s lives, and we have the ability to impact happiness. This comes down to the question: Do your online customers use adjectives they would use for a friend to describe your brand?</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbeb91724631.34379410.png"><noscript><img src="//beardesign.me/media/5bbbeb91724631.34379410.png"></noscript></p><p><strong>Action items:<br /> </strong></p><ul><li>Is all content either relevant, useful, or interesting?</li><li>Does the content honor your user’s questions?</li><li>Does your brand have a personality that aligns with reality?</li><li>Are you treating users as you would a friend?</li><li>Do your users use friend-like adjectives to describe your brand and/or site?</li><li>Do the brand’s actions align with overarching goals?</li><li>Is your experience trust-inspiring?</li><li>https://?</li><li>Using Limited ads in layout?</li><li>Does the site have proof of claims?</li><li>Does the site use relevant reviews and testimonials?</li><li>Is contact information available and easily findable?</li><li>Is relevant information intuitively available to users?</li><li>Is it as easy to buy/subscribe as it is to return/cancel?</li><li>Is integrity visible throughout the entire conversion process and experience?</li><li>Does site have credible reputation across the web?</li></ul><p>Ultimately, being able to strategically, seamlessly create compelling user experiences which make sense to bots is what the SEO cyborg is all about. ☺</p><p class="full-width"><img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="//beardesign.me/media/5bbbef37c8dcb4.09970925.png"><noscript><img src="//beardesign.me/media/5bbbef37c8dcb4.09970925.png"></noscript></p><h2>tl;dr</h2><ul><li>Ensure site = crawlable, renderable, and indexable</li><li>Ensure all signals = clear, aligned</li><li>Answering related, semantically salient questions</li><li>Research keywords, the search landscape, site performance, and develop audience segments</li><li>Use audience segments to map content and prioritize initiatives</li><li>Ensure content is relevant, useful, or interesting</li><li>Treat users as friend, be worthy of their trust</li></ul><p>This article is based off of my MozCon talk (with a few slides from the Appendix pulled forward). The full deck is available on <a href="https://www.slideshare.net/sandersal1/the-seo-cyborg-moz-2018-full-edition?qid=b402b201-22a7-45e8-b86b-5f4f200bd434&v=&b=&from_search=1" target="_blank">Slideshare</a>, and the official videos can be purchased <a href="https://moz.com/mozcon/videos" target="_blank">here</a>. Please feel free to reach out with any questions in the comments below or via Twitter <a href="https://twitter.com/AlexisKSanders" target="_blank">@AlexisKSanders</a>.</p><p></p><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">GDPR Data Request</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="https://care.beardesign.me/" target="_blank" rel="noopener noreferrer"><div class="grve-wrapper-icon grve-no-shape" style=""><i class="grve-text-primary-1 smp-icon-layers"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Server & Maintenance</div></div></div></a></div></div></div></div></div><div class="grve-background-wrapper"></div></div><div class="grve-section grve-row-section grve-fullwidth-background grve-padding-top-3x grve-padding-bottom-3x grve-bg-none grve-headings-dark grve-desktop-row-hide grve-tablet-row-hide grve-tablet-sm-row-hide" style="background-color:#f2f2f2;color:#333333;"><div class="grve-container"><div class="grve-row grve-bookmark grve-columns-gap-30"><div class="grve-column wpb_column grve-column-1-4 grve-tablet-sm-column-1-4" ><div class="grve-column-wrapper" ><div class="grve-element grve-text"><p><img loading="lazy" class="alignnone wp-image-16250" src="//beardesign.me/media/bear-design-mono-light-logo.svg" alt="Bear Design - WordPress Development" width="199" height="69" /></p><p style="text-align: center;"><span style="color: #333333; font-size: 14px; line-height: 14px;">Bear Design provides website development and design, creating content uploaded websites and improving web page placements and web traffic. Bear Design websites are unique, easy to use and responsive. Site owners can easily edit the content, or can trust the Bear Design & Communications to keep them up to date and supply quality content regularly.</span></p></div></div></div><div class="grve-column wpb_column grve-column-1-4 grve-tablet-sm-column-1-4" ><div class="grve-column-wrapper" ><h6 class="grve-element grve-title grve-align-center grve-h6" style="margin-bottom: 30px;"><span><br><h6>GET IN TOUCH</h6> </span></h6><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-cursor"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">160 City Road, EC1V 2NX London, United Kingdom</div></div></div></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="tel:+36702448100" rel="nofollow"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-globe"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">+36 702 448 100</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="mailto:office@beardeign.me" rel="nofollow"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-envelope-letter"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">office@beardesign.me</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-clock"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Monday – Thursday: 9:00 AM – 5:00 PM</div></div></div></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-clock"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Friday: 9:00 AM – 2:00 PM</div></div></div></div></div></div><div class="grve-column wpb_column grve-column-1-6" ><div class="grve-column-wrapper" ><h6 class="grve-element grve-title grve-align-center grve-h6" style=""><span><br><h6>THE COMPANY</h6> </span></h6><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="/website-consultation/"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-bubble"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Contact Us</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="/terms-and-conditions/"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-eye"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Terms & Conditions</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="/privacy-policy/"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-eye"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Privacy Policy</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="/cookies/"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-eye"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Cookie Policy</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="/gdpr-request-personal-data/"><div class="grve-wrapper-icon grve-no-shape" style=" color: #333333;"><i class="grve-text-custom smp-icon-lock"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">GDPR Data Request</div></div></div></a></div><div class="grve-empty-space" style="height: 15px;"></div><div class="grve-element grve-box-icon grve-extra-small grve-side-icon grve-align-left" style=""><a href="https://care.beardesign.me/" target="_blank" rel="noopener noreferrer"><div class="grve-wrapper-icon grve-no-shape" style=""><i class="grve-text-primary-1 smp-icon-layers"></i></div><div class="grve-box-content"><div class="grve-box-title-wrapper"><div class="grve-box-title grve-small-text">Server & Maintenance</div></div></div></a></div></div></div><div class="grve-column wpb_column grve-column-1-3" ><div class="grve-column-wrapper" ><h6 class="grve-element grve-title grve-align-center grve-h6" style="margin-bottom: 30px;"><span><br><h6>WE ARE IN LONDON</h6> </span></h6><div class="grve-map-wrapper"><div class="grve-element grve-map" data-lat="51.5273002" data-lng="-0.0910881" data-zoom="15" data-disable-style="no" style="height: 200px;"></div><div style="display:none" class="grve-map-point" data-point-marker="//beardesign.me/paint/images/markers/markers.png" data-point-lat="51.5273002" data-point-lng="-0.0910881" data-point-title="" data-point-type="image" data-point-marker-width="38" data-point-marker-height="60"></div></div></div></div></div></div><div class="grve-background-wrapper"></div></div><div class="grve-section grve-row-section grve-fullwidth-background grve-bg-none grve-mobile-row-hide" style="background-color:#f2f2f2;"><div class="grve-container"><div class="grve-row grve-bookmark grve-columns-gap-30"><div class="grve-column wpb_column grve-column-1" ><div class="grve-column-wrapper" ><div class="grve-element grve-divider grve-align-left" style=""><span class="grve-custom-divider grve-bg-custom" style="width: 100%;height: 1px;background-color: #cccccc;"></span></div></div></div></div></div><div class="grve-background-wrapper"></div></div><div class="grve-section grve-row-section grve-fullwidth-background grve-bg-none grve-mobile-row-hide" style="background-color:#f2f2f2;padding-top: 10px;padding-bottom: 5px;"><div class="grve-container"><div class="grve-row grve-bookmark grve-columns-gap-30"><div class="grve-column wpb_column grve-column-1-2" style="color:#cccccc;" ><div class="grve-column-wrapper" ><div class="grve-element grve-text"><p><span style="font-size: 14px; color: #333333;">© Made with <i class="fa fa-heart-o" style="color: #f2498b;"></i> by <a href="https://beardesign.me/yup/" target="_blank" rel="noopener noreferrer">Bear Design</a></span></p></div></div></div><div class="grve-column wpb_column grve-column-1-2" ><div class="grve-column-wrapper vc_custom_1520257706337" ><div class="grve-element grve-social grve-align-right" style=""><ul><li> <a href="https://twitter.com/beardesignme" class="grve-extra-small 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{"id":16587,"is_on":true,"should_display":true,"should_display_target":true,"should_display_by_publish_settings":true,"target":{"mpp_display-on-portfolio":"on","mpp_display-on-portfolio-include":"","mpp_display-on-portfolio-exclude":"","mpp_display-on-testimonial":"on","mpp_display-on-testimonial-include":"","mpp_display-on-testimonial-exclude":"","mpp_display-on-all-site":"on","mpp_display-on-homepage":"on","mpp_display-on-archive":"on","mpp_display-on-page":"on","mpp_display-on-page-include":"","mpp_display-on-page-exclude":"","mpp_display-on-post":"on","mpp_display-on-post-include":"","mpp_display-on-post-exclude":"","mpp_display-on-taxonomy-category":"on","mpp_display-on-posts-with-taxonomy-category":"off","mpp_display-on-taxonomy-category-terms":[],"mpp_display-on-taxonomy-post_tag":"on","mpp_display-on-posts-with-taxonomy-post_tag":"off","mpp_display-on-taxonomy-post_tag-terms":[],"mpp_display-on-specific-urls":"http:\/\/example.com,\r\nhttp:\/\/example.com\/shop\/*","mpp_display-on-specific-urls-exclude":"","mpp_display-for-users":["logged-in","not-logged-in"],"mpp_display-on-devices":["desktop","tablet","mobile"],"mpp_display-by-post-content":"","mpp_display-by-referrer-url":"","mpp_hide-by-referrer-url":"","mpp_display-by-url-parameters":[]},"triggers":{"mpp_load-counter":"0","mpp_trigger-open-on-click-event":"click","mpp_trigger-open-on-click-custom-class":"your-custom-class","mpp_trigger-open-on-click-prevent-default":"off","mpp_trigger-open-on-load":"on","mpp_trigger-open-on-load-delay":"0","mpp_cookie-on-load":"off","mpp_cookie-on-load-duration":"current_session","mpp_cookie-on-load-days":"365","mpp_trigger-open-on-exit":"off","mpp_cookie-on-exit":"off","mpp_cookie-on-exit-duration":"current_session","mpp_cookie-on-exit-days":"7","mpp_trigger-open-on-inactivity":"off","mpp_trigger-open-on-inactivity-period":"60","mpp_cookie-on-inactivity":"off","mpp_cookie-on-inactivity-duration":"current_session","mpp_cookie-on-inactivity-days":"7","mpp_trigger-open-on-scroll":"off","mpp_trigger-open-on-scroll-amount":"0","mpp_trigger-open-on-scroll-amount_unit":"%","mpp_trigger-open-on-scroll-after-post":"off","mpp_trigger-open-on-scroll-selector":"","mpp_cookie-on-scroll":"off","mpp_cookie-on-scroll-duration":"days","mpp_cookie-on-scroll-days":"7","mpp_trigger-open-display-inline-in":[],"mpp_trigger-close-on-click-overlay":"off","mpp_trigger-close-on-esc-keydown":"off","mpp_trigger-close-automatically":"off","mpp_trigger-close-automatically-delay":"10","mpp_trigger-close-on-scroll":"off","mpp_trigger-close-on-scroll-amount":"10","mpp_trigger-close-on-scroll-amount_unit":"%","mpp_trigger-close-on-scroll-up":"off","mpp_trigger-close-on-scroll-up-amount":"10","mpp_trigger-close-on-scroll-up-amount_unit":"%"}}; MPP_POPUP_OPTIONS[16587] = {"id":16587,"position":"bottom-center","fullScreen":false,"mobileDesign":false,"ratioSmallDevices":1,"list":{"service":""},"afterConversion":{"message":""},"wpEditor":{"enabled":false,"autoHeight":true,"padding":"20px 36px"},"sound":{"enabled":false,"delay":-10,"src":""},"preloader":{"show":false,"duration":1000},"open":{"delay":0,"duration":1300,"animation":"mpp-bounce","disablePageScroll":true,"loadCounter":0},"close":{"delay":0,"duration":700,"animation":"mpp-slideOutDown"},"overlay":{"show":true,"durationIn":300,"durationOut":250},"notificationBar":{"fixed":true,"pushPageDown":true,"fixedHeaderSelector":"","containerPageSelector":""},"sticky":{"enabled":false,"initial":false,"vertical":false},"inline":{"shouldClose":false,"disableTriggers":false},"desktop":{"device":"desktop","browserWidth":1080,"browserHeight":480,"width":600,"widthUnit":"px","height":130,"heightUnit":"px"},"mobile":{"device":"mobile","browserWidth":600,"browserHeight":480,"width":560,"widthUnit":"px","height":315,"heightUnit":"px","resizeOpeningKeyborad":true},"callbacks":[],"triggers":{"open":{"onClick":{"event":"click","customClass":"your-custom-class","preventDefault":false},"onLoad":{"enabled":true,"delay":0},"onExit":{"enabled":false},"onInactivity":{"enabled":false,"period":60000},"onScroll":{"enabled":false,"amount":"0%","afterPost":false,"selector":"","displayed":false}},"close":{"onClickOverlay":false,"onEscKeydown":false,"automatically":{"enabled":false,"delay":10000},"onScroll":{"enabled":false,"amount":"10%"},"onScrollUp":{"enabled":false,"amount":"10%"}}},"cookies":{"loadCounter":{"name":"mpp_load_counter_16587"},"onLoad":{"name":"mpp_on_load_16587","enabled":false,"duration":"current_session","days":365},"onExit":{"name":"mpp_on_exit_16587","enabled":false,"duration":"current_session","days":7},"onInactivity":{"name":"mpp_on_inactivity_16587","enabled":false,"duration":"current_session","days":7},"onScroll":{"name":"mpp_on_scroll_16587","enabled":false,"duration":"days","days":7},"onConversion":{"name":"mpp_on_conversion_16587","enabled":true,"duration":"days","days":60}},"custom_cookies":{"bear__gdpr":{"name":"bear__gdpr","enable":"on","duration":"days","days":"365","days_unit":"days","behavior":["not_show_popup"],"event":"click"}},"contentLocker":{"cookies":{"unlockWithPassword":"mpp_unlock_password","unlockWithForm":"mpp_unlock_form","duration":365},"enabled":false,"type":"shortcode","unlock":"password"}}; MPP_POPUP_OPTIONS[16587].callbacks.afterOpen = function( $, popup_instance, popup_id, options ){ //console.log("After Open Popup"); }; MPP_POPUP_OPTIONS[16587].callbacks.afterClose = function( $, popup_instance, popup_id, options ){ //console.log("After Close Popup"); }; MPP_POPUP_OPTIONS[16587].callbacks.onSubmit = function( $, popup_instance, popup_id, options, success ){ //console.log("After Form Submission"); }; /* Custom JS */ (function($){ jQuery(document).ready(function($){ }); })(jQuery);</script> <script></script> <div class='mpp-container mpp-container-16591 mpp-container-position-bottom-center'><div class='mpp-box mpp-position-bottom-center mpp-popup mpp-popup-16591' data-popup-id='16591' data-form-type='none'><div class='mpp-wrap mpp-wrap-16591'><div class='mpp-content'><div class='mpp-content-desktop' data-device='desktop' style='overflow: visible'><div class='mpp-element mpp-element-text-html mpp-desktop-element-0' title='' data-index='0' data-type='text-html' data-device='desktop' data-position='{"top":"7px","left":"211px"}' data-size='{"width":"149px","height":"33px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInLeft","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"22px","font-weight":"300","font-style":"normal","text-align":"center","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'>Are you sure?</div></div><div class='mpp-element mpp-element-text-html mpp-desktop-element-1' title='' data-index='1' data-type='text-html' data-device='desktop' data-position='{"top":"45px","left":"22px"}' data-size='{"width":"419px","height":"60px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInLeft","duration":"1000","delay":"300"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"13px","font-weight":"300","font-style":"normal","text-align":"left","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'>You must approve our cookie policy to use our site. I you refuse it you will redirect to the Google.</div></div><div class='mpp-element mpp-element-button mpp-desktop-element-2' title='' data-index='2' data-type='button' data-device='desktop' data-position='{"top":"32px","left":"468px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"on","effect":"mpp-pulse","duration":"1000","delay":"300"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"redirect-to-url","popup_id":0,"url":"https:\/\/google.com","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="3" data-font='{"font-family":"Roboto","color":"rgb(255, 255, 255)","font-size":"15px","font-weight":"400","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"none"}' data-padding='{"top":"12px","right":"25px","bottom":"12px","left":"25px"}' data-border='{"color":"","style":"","top-width":"0px","right-width":"0px","bottom-width":"0px","left-width":"0px","radius":"22px"}'>Refuse</div></div><div class='mpp-element mpp-element-button mpp-desktop-element-3' title='' data-index='3' data-type='button' data-device='desktop' data-position='{"top":"83px","left":"430px"}' data-size='{"width":"170px","height":"45px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInUp","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"close-popup","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":"bear__gdpr"}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="4" data-font='{"font-family":"Roboto","color":"rgb(68,68,68)","font-size":"15px","font-weight":"400","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"none"}' data-padding='{"top":"5px","right":"5px","bottom":"5px","left":"5px"}' data-border='{"color":"","style":"","top-width":"2px","right-width":"2px","bottom-width":"2px","left-width":"2px","radius":"0px"}'><i class="mpp-icon-check-circle-o"></i> Approve Cookies</div></div><div class='mpp-element mpp-element-button mpp-desktop-element-4' title='' data-index='4' data-type='button' data-device='desktop' data-position='{"top":"67px","left":"153px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInUp","duration":"1000","delay":"300"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"open-popup","popup_id":16589,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="5" data-font='{"font-family":"Roboto","color":"rgba(68,68,68,1)","font-size":"13px","font-weight":"500","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"1px","right":"1px","bottom":"1px","left":"1px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"50px"}'>Cookie Policy <i class="mpp-icon-external-link"></i></div></div><div class='mpp-element mpp-element-object mpp-desktop-element-5' title='' data-index='5' data-type='object' data-device='desktop' data-position='{"top":"-34px","left":"-12px"}' data-size='{"width":"62px","height":"62px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"on","effect":"mpp-rubberBand","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"40px","font-weight":"400","font-style":"normal","text-align":"left","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'><img src='//beardesign.me/apps/master-popups/assets/svg/teddy-bear.svg'></div></div></div><div class='mpp-content-mobile' data-device='mobile' style='overflow: visible'></div></div></div></div><div id='mpp-overlay-16591' class='mpp-overlay'><div class='mpp-overlay-bg'></div></div></div><style>.mpp-popup-16591,.mpp-inline-16591{margin-top:0;margin-right:auto;margin-bottom:0;margin-left:auto}.mpp-wrap-16591{background-repeat:no-repeat;background-size:cover;background-position:center 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center;background-image:url();border-color:!important;border-style:!important;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;border-radius:22px}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-2 .mpp-element-content:hover{background:rgba(56,56,56,1)}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-3{z-index:4;visibility:visible;width:170px;height:45px;top:83px;left:430px;cursor:default}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-3 .mpp-element-content{line-height:1em;opacity:1;overflow:visible;box-shadow:none;font-family:Roboto;font-size:15px;font-weight:400;font-style:normal;color:rgb(68,68,68);text-align:center;white-space:normal;text-transform:none;text-decoration:none;letter-spacing:normal;text-shadow:none;padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;background-color:rgba(255,255,255,0);background-repeat:no-repeat;background-size:cover;background-position:center center;background-image:url();border-color:!important;border-style:!important;border-top-width:2px;border-right-width:2px;border-bottom-width:2px;border-left-width:2px;border-radius:0}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-4{z-index:5;visibility:visible;width:auto;height:auto;top:67px;left:153px;cursor:default}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-4 .mpp-element-content{line-height:1em;opacity:1;overflow:visible;box-shadow:0 0 0 0 rgba(0,0,0,0);font-family:Roboto;font-size:13px;font-weight:500;font-style:normal;color:rgba(68,68,68,1);text-align:center;white-space:normal;text-transform:none;text-decoration:none;letter-spacing:normal;text-shadow:0 0 0 rgba(0,0,0,0);padding-top:1px;padding-right:1px;padding-bottom:1px;padding-left:1px;background-color:rgba(255,255,255,0);background-repeat:no-repeat;background-size:cover;background-position:center center;background-image:url();border-color:rgba(140,140,140,1)!important;border-style:none!important;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-radius:50px}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-5{z-index:6;visibility:visible;width:62px;height:62px;top:-34px;left:-12px;cursor:default}.mpp-box .mpp-wrap-16591 .mpp-desktop-element-5 .mpp-element-content{line-height:1em;opacity:1;overflow:visible;box-shadow:0 0 0 0 rgba(0,0,0,0);font-family:Roboto;font-size:40px;font-weight:400;font-style:normal;color:rgba(68,68,68,1);text-align:left;white-space:normal;text-transform:none;text-decoration:none;letter-spacing:normal;text-shadow:0 0 0 rgba(0,0,0,0);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;background-color:rgba(0,0,0,0);background-repeat:no-repeat;background-size:cover;background-position:center center;background-image:url();border-color:rgba(140,140,140,1)!important;border-style:none!important;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-radius:0}.mpp-box .mpp-wrap-16591 .mpp-mobile-element--1{visibility:visible;width:auto;height:auto;top:30px;left:30px;cursor:default}.mpp-box .mpp-wrap-16591 .mpp-mobile-element--1 .mpp-element-content{line-height:1em;opacity:1;overflow:visible;box-shadow:0 0 0 0 rgba(0,0,0,0);font-family:Roboto;font-size:16px;font-weight:400;font-style:normal;color:rgba(68,68,68,1);text-align:left;white-space:normal;text-transform:none;text-decoration:none;letter-spacing:normal;text-shadow:0 0 0 rgba(0,0,0,0);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;background-color:rgba(0,0,0,0);background-repeat:no-repeat;background-size:cover;background-position:center center;background-image:url();border-color:rgba(140,140,140,1)!important;border-style:none!important;border-top-width:1px;border-right-width:1px;border-bottom-width:1px;border-left-width:1px;border-radius:0}</style><script>//Custom javascript (function($){ jQuery(document).ready(function($){ }); })(jQuery);</script> <div class='mpp-container mpp-container-16589 mpp-container-position-bottom-center'><div class='mpp-box mpp-position-bottom-center mpp-popup mpp-popup-16589' data-popup-id='16589' data-form-type='none'><div class='mpp-wrap mpp-wrap-16589'><div class='mpp-content'><div class='mpp-content-desktop' data-device='desktop' style='overflow: visible'><div class='mpp-element mpp-element-text-html mpp-desktop-element-0' title='' data-index='0' data-type='text-html' data-device='desktop' data-position='{"top":"7px","left":"237px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInLeft","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"22px","font-weight":"300","font-style":"normal","text-align":"center","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'>Cookie Policy</div></div><div class='mpp-element mpp-element-text-html mpp-desktop-element-1' title='' data-index='1' data-type='text-html' data-device='desktop' data-position='{"top":"47px","left":"22px"}' data-size='{"width":"554px","height":"60px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInLeft","duration":"1000","delay":"300"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"13px","font-weight":"300","font-style":"normal","text-align":"left","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'><div style="overflow-y: scroll; height:350px; width:560px"><em>This Bear Design Cookie Policy (“Policy”) outlines the general policy, practices, and types of cookies that Bear Design And Communications Ltd.. (“Bear Design”, “we”, “us” or “our”) may use to improve our services and your experience when visiting our websites.</em>Cookies are small pieces of text used to store information on web browsers. They’re used by many websites to store and receive identifiers and other information on devices, such as a handheld phone or computer. Our site and services use cookies and other similar technologies (collectively in this Policy, “cookies”), in order to provide a better service to you and to generally improve our sites and services. For example, we may use cookies to help direct you to the appropriate part of our websites, by indicating that you are a repeat visitor. We may also use information to present you with services that are matched to your preferences.Some portions of our websites are functional without cookies, and you may generally choose whether to accept cookies. Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely the availability and functionality of our websites and the services we can provide to you.As part of our services, we may also place cookies on the computers of visitors to websites protected by Bear Design. We do this in order to identify malicious visitors, reduce the chance of blocking legitimate users, and to provide customized services.<strong>Our websites use first party cookies (i.e., cookies set directly by Bear Design) as well as third party cookies, as detailed in the table below.</strong><div class="table-1"><table width="100%"><thead><tr><th style="text-align: left; vertical-align: middle;" align="left">Type of Cookie</th><th style="text-align: left; vertical-align: middle;" align="left">Why we use these cookies</th><th style="text-align: left; vertical-align: middle;" align="left">Who serves them and where can you find out more information?</th></tr></thead><tbody><tr><td style="text-align: left; vertical-align: top;" align="left"><strong>Analytics and research of users</strong></td><td style="text-align: left; vertical-align: top;" align="left">These are used to understand, improve, and research users visiting //beardesign.me and their needs for our product offerings. For example, we may use cookies to understand what pages a user browses before submitting a sales request form. We do not share information about this analysis with any third parties.</td><td style="text-align: left; vertical-align: top;" align="left">Selected third parties listed and defined as follows:<ul><li>Google Analytics – Web traffic tracking – //www.google.com/policies/privacy/</li><li>Bing – Conversion tracking from Bing ads – https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-adsprivacy-policy</li><li>Doubleclick – Google advertising platform that analyzes browsing activity across website to establish user profile – //www.google.com/policies/technologies/ads/</li><li>Twitter – Analyzes browsing activity across website to establish user profile – https://support.twitter.com/articles/20170514</li><li>Facebook – Analyzes browsing activity across website to establish user profile – https://www.facebook.com/policies/cookies/</li></ul> A user can delete these cookies through browser settings.</td></tr><tr><td style="text-align: left; vertical-align: top;" align="left"><strong>Improving Website experience</strong></td><td style="text-align: left; vertical-align: top;" align="left">These provide functionality to help us deliver a better user experience for our website. For example, cookies help facilitate chats with our sales representatives, allow you to search the website, and deliver the user quickly to their intended website location.</td><td style="text-align: left; vertical-align: top;" align="left">1st party and selected third parties as defined below:<ul><li>__cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features</li><li>__hssc Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min)</li><li>__hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)</li><li>__hstc The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (Expires: 2 years)</li><li>hsfirstvisit This cookie used to keep track of a user’s first visit. (Expires: 10 years)</li><li>hubspotutk This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (Expires: 10 years)</li><li>wordpress_ WordPress cookie for a logged in user.</li><li>wordpress_logged_in_ WordPress cookie for a logged in user.</li><li>wp-settings- WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.</li><li>wp-settings-time- WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.</li><li>__cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features</li></ul> A user can delete these cookies through browser settings.</td></tr></tbody></table></div><div class="fusion-text"><h6 style="text-align: center;">LAST UPDATE: 24.01.2018, LONDON</h6></div></div></div></div><div class='mpp-element mpp-element-button mpp-desktop-element-2' title='' data-index='2' data-type='button' data-device='desktop' data-position='{"top":"438px","left":"96px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"on","effect":"mpp-pulse","duration":"1000","delay":"300"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"close-popup","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":"bear__gdpr"}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="33" data-font='{"font-family":"Roboto","color":"rgba(255,255,255,1)","font-size":"15px","font-weight":"400","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"12px","right":"25px","bottom":"12px","left":"25px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"50px"}'><i class="mpp-icon-check"></i> Approve</div></div><div class='mpp-element mpp-element-button mpp-desktop-element-3' title='' data-index='3' data-type='button' data-device='desktop' data-position='{"top":"443px","left":"390px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeInUp","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"open-popup","popup_id":16591,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="34" data-font='{"font-family":"Roboto","color":"rgb(68,68,68)","font-size":"15px","font-weight":"400","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"none"}' data-padding='{"top":"5px","right":"25px","bottom":"5px","left":"25px"}' data-border='{"color":"","style":"","top-width":"2px","right-width":"2px","bottom-width":"2px","left-width":"2px","radius":"0px"}'><i class="mpp-icon-minus-circle"></i> Refuse</div></div><div class='mpp-element mpp-element-object mpp-desktop-element-4' title='' data-index='4' data-type='object' data-device='desktop' data-position='{"top":"-34px","left":"-12px"}' data-size='{"width":"62px","height":"62px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"on","effect":"mpp-rubberBand","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"40px","font-weight":"400","font-style":"normal","text-align":"left","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'><img src='//beardesign.me/apps/master-popups/assets/svg/teddy-bear.svg'></div></div></div><div class='mpp-content-mobile' data-device='mobile' style='overflow: visible'><div class='mpp-element mpp-element-text-html mpp-mobile-element-0' title='' data-index='0' data-type='text-html' data-device='mobile' data-position='{"top":"8px","left":"218px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeIn","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"24px","font-weight":"300","font-style":"normal","text-align":"left","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'>Cookie Policy</div></div><div class='mpp-element mpp-element-text-html mpp-mobile-element-1' title='' data-index='1' data-type='text-html' data-device='mobile' data-position='{"top":"50px","left":"18px"}' data-size='{"width":"524px","height":"202px","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeIn","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"default","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":""}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' data-font='{"font-family":"Roboto","color":"rgba(68, 68, 68, 1)","font-size":"12px","font-weight":"300","font-style":"normal","text-align":"left","line-height":"1.5em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"0px","right":"0px","bottom":"0px","left":"0px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"0px"}'><div style="overflow-y: scroll; height:100px; width:520px"><em>This Bear Design Cookie Policy (“Policy”) outlines the general policy, practices, and types of cookies that Bear Design And Communications Ltd.. (“Bear Design”, “we”, “us” or “our”) may use to improve our services and your experience when visiting our websites.</em>Cookies are small pieces of text used to store information on web browsers. They’re used by many websites to store and receive identifiers and other information on devices, such as a handheld phone or computer. Our site and services use cookies and other similar technologies (collectively in this Policy, “cookies”), in order to provide a better service to you and to generally improve our sites and services. For example, we may use cookies to help direct you to the appropriate part of our websites, by indicating that you are a repeat visitor. We may also use information to present you with services that are matched to your preferences.Some portions of our websites are functional without cookies, and you may generally choose whether to accept cookies. Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely the availability and functionality of our websites and the services we can provide to you.As part of our services, we may also place cookies on the computers of visitors to websites protected by Bear Design. We do this in order to identify malicious visitors, reduce the chance of blocking legitimate users, and to provide customized services.<strong>Our websites use first party cookies (i.e., cookies set directly by Bear Design) as well as third party cookies, as detailed in the table below.</strong><div class="table-1"><table width="100%"><thead><tr><th style="text-align: left; vertical-align: middle;" align="left">Type of Cookie</th><th style="text-align: left; vertical-align: middle;" align="left">Why we use these cookies</th><th style="text-align: left; vertical-align: middle;" align="left">Who serves them and where can you find out more information?</th></tr></thead><tbody><tr><td style="text-align: left; vertical-align: top;" align="left"><strong>Analytics and research of users</strong></td><td style="text-align: left; vertical-align: top;" align="left">These are used to understand, improve, and research users visiting //beardesign.me and their needs for our product offerings. For example, we may use cookies to understand what pages a user browses before submitting a sales request form. We do not share information about this analysis with any third parties.</td><td style="text-align: left; vertical-align: top;" align="left">Selected third parties listed and defined as follows:<ul><li>Google Analytics – Web traffic tracking – //www.google.com/policies/privacy/</li><li>Bing – Conversion tracking from Bing ads – https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-adsprivacy-policy</li><li>Doubleclick – Google advertising platform that analyzes browsing activity across website to establish user profile – //www.google.com/policies/technologies/ads/</li><li>Twitter – Analyzes browsing activity across website to establish user profile – https://support.twitter.com/articles/20170514</li><li>Facebook – Analyzes browsing activity across website to establish user profile – https://www.facebook.com/policies/cookies/</li></ul> A user can delete these cookies through browser settings.</td></tr><tr><td style="text-align: left; vertical-align: top;" align="left"><strong>Improving Website experience</strong></td><td style="text-align: left; vertical-align: top;" align="left">These provide functionality to help us deliver a better user experience for our website. For example, cookies help facilitate chats with our sales representatives, allow you to search the website, and deliver the user quickly to their intended website location.</td><td style="text-align: left; vertical-align: top;" align="left">1st party and selected third parties as defined below:<ul><li>__cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features</li><li>__hssc Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min)</li><li>__hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)</li><li>__hstc The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (Expires: 2 years)</li><li>hsfirstvisit This cookie used to keep track of a user’s first visit. (Expires: 10 years)</li><li>hubspotutk This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (Expires: 10 years)</li><li>wordpress_ WordPress cookie for a logged in user.</li><li>wordpress_logged_in_ WordPress cookie for a logged in user.</li><li>wp-settings- WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.</li><li>wp-settings-time- WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.</li><li>__cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features</li></ul> A user can delete these cookies through browser settings.</td></tr></tbody></table></div><div class="fusion-text"><h6 style="text-align: center;">LAST UPDATE: 24.01.2018, LONDON</h6></div></div></div></div><div class='mpp-element mpp-element-button mpp-mobile-element-2' title='' data-index='2' data-type='button' data-device='mobile' data-position='{"top":"261px","left":"85px"}' data-size='{"width":"auto","height":"auto","full-screen":"off","full-width":"off"}' data-animation='{"enable":"off","effect":"mpp-fadeIn","duration":"1000","delay":"200"}' data-required='off' data-regex-validation='' data-actions='{"onclick":{"action":"close-popup","popup_id":0,"url":"http:\/\/","target":"_self","url_close":"off","cookie_name":"bear__gdpr"}}' data-countdown-timer='{"width":"60px","height":"100px","label-font-color":"rgba(0, 0, 0, 1)","label-font-size":"16px"}'><div class='mpp-element-content' tabindex="33" data-font='{"font-family":"Roboto","color":"rgba(255,255,255,1)","font-size":"15px","font-weight":"400","font-style":"normal","text-align":"center","line-height":"1.0em","white-space":"normal","text-transform":"none","text-decoration":"none","letter-spacing":"normal","text-shadow":"0px 0px 0px rgba(0,0,0,0)"}' data-padding='{"top":"12px","right":"25px","bottom":"12px","left":"25px"}' data-border='{"color":"rgba(140, 140, 140, 1)","style":"none","top-width":"1px","right-width":"1px","bottom-width":"1px","left-width":"1px","radius":"50px"}'><i class="mpp-icon-check"></i> Approve</div></div><div class='mpp-element mpp-element-button mpp-mobile-element-3' title='' data-index='3' data-type='button' data-device='mobile' data-position='{"top":"269px","left":"347px"}' 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