They’re Simply the Best: The Top 25 Moz Blog Posts of 2020

They’re Simply the Best: The Top 25 Moz Blog Posts of 2020

They’re Simply the Best: The Top 25 Moz Blog Posts of 2020 1920 1477 Morgan McMurray

Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below.

We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read pieces from the last 12 months*. You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times. 

So without further ado, here are the best Moz Blog posts of 2020. Enjoy!



*The top 25 Moz Blog posts listed below were published between January 1 – December 22, 2020, and are in order by unique pageviews generated during that timeframe.


Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889

Amanda tested a variety of keywords to see which ones exhibited a trend during the initial COVID-19 outbreak, and might warrant some attention from content marketers. Here’s what she found. 

Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique Pageviews: 45,553

In the past several years, we’ve already seen a sea of change in how we think and execute on SEO, but the future holds even more change — and more opportunity. Explore a rundown of key SEO topics to keep an eye on in the future.

Author: Cyrus Shepard | Published: February 25, 2020 | Unique Pageviews: 35,414

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google’s most trusted authorities that sites “can do perfectly fine with no H1 tags or with five H1 tags”, many SEOs didn’t believe it. So of course, we decided to test it scientifically.

Author: Miriam Ellis | Published: February 17, 2020 | Unique Pageviews: 31,883

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.

Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique Pageviews: 31,800

The January 2020 Core Update peaked from January 13-15. We dig into the numbers, including winners and losers.

Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique Pageviews: 24,159

The May 2020 Core Update was the second-hottest update since the August 2018 “Medic” Update. Dr. Pete takes a hard look at the numbers, including why measuring winners and losers has turned out to be a tricky business.

Author: Cyrus Shepard | Published: July 17, 2020 | Unique Pageviews: 21,281

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. 

Author: Britney Muller | Published: January 31, 2020 | Unique Pageviews: 20,783

SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You’ll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy into the future.

Author: Joy Hawkins | Published: October 23, 2020 | Unique Pageviews: 20,330

Joy and her team at Sterling Sky have come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.

Author: Christopher Long | Published: March 9, 2020 | Unique Pageviews: 18,354

Within Google’s Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.

Author: Britney Muller | Published: June 26, 2020 | Unique Pageviews: 15,523

A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.

Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique Pageviews: 14,825

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. We take a deep dive into the before and after of this change, including its implications for rank-tracking.

Author: Miriam Ellis | Published: January 6, 2020 | Unique Pageviews: 13,969

Feed Google the right information, fight spam, and flip it into an opportunity: these are the top three ways to chase local SEO success.

Author: Rand Fishkin | Published: February 21, 2020 | Unique Pageviews: 13,638

Which of your competitor’s keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday.

Author: Cyrus Shepard | Published: October 16, 2020 | Unique Pageviews: 13,381

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. 

Author: Cyrus Shepard | Published: February 7, 2020 | Unique Pageviews: 12,883

What factors are affected as you improve PageRank or Domain Authority, and how? Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

Author: Rand Fishkin | Published: April 3, 2020 | Unique Pageviews: 12,861

Our work as marketers has transformed drastically in 2020. Our good friend Rand talks about a topic that’s been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory.

Author: Alex Ratynski | Published: March 16, 2020 | Unique Pageviews: 12,836

The majority of your potential customers still use Google to find local businesses near them. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing.

Author: Britney Muller | Published: February 28, 2020 | Unique Pageviews: 12,532

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday.

Author: Kristin Tynski | Published: May 4, 2020 | Unique Pageviews: 12,359

In rare cases, SEOs create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. Kristin walks through one such instance for her team’s client, ADT.

Author: Britney Muller |  Published: June 12, 2020 | Unique Pageviews: 12,262

Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.

Author: Cyrus Shepard | Published: August 31, 2020 | Unique Pageviews: 11,850

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically?

Author: Brian Gorman | Published: March 18, 2020 | Unique Pageviews: 11,095

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.

Author: Miriam Ellis | Published: September 9, 2020 | Unique Pageviews: 10,873

Your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today!

Author: Cyrus Shepard | Published: May 8, 2020 | Unique Pageviews: 10,745

Smart keyword research forms the basis of all successful SEO. Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. 

* Checkbox GDPR is required

*

I agree

Will you like to book a consultation today?

We promise you’ll be glad to have us as the only premium website developer you’ve ever had!

Will you like to book a consultation today?

We promise you’ll be glad to have us as the only premium website developer you’ve ever had!

Bear Design - WordPress Development

Bear Design provides website development and design, creating content uploaded websites and improving web page placements and web traffic. Bear Design websites are unique, easy to use and responsive. Site owners can easily edit the content, or can trust the Bear Design & Communications to keep them up to date and supply quality content regularly.


GET IN TOUCH
160 City Road, EC1V 2NX London, United Kingdom
Monday – Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 2:00 PM

WE ARE IN LONDON

Bear Design - WordPress Development

Bear Design provides website development and design, creating content uploaded websites and improving web page placements and web traffic. Bear Design websites are unique, easy to use and responsive. Site owners can easily edit the content, or can trust the Bear Design & Communications to keep them up to date and supply quality content regularly.


WE ARE IN LONDON

GET IN TOUCH
160 City Road, EC1V 2NX London, United Kingdom
Monday – Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 2:00 PM

Bear Design - WordPress Development

Bear Design provides website development and design, creating content uploaded websites and improving web page placements and web traffic. Bear Design websites are unique, easy to use and responsive. Site owners can easily edit the content, or can trust the Bear Design & Communications to keep them up to date and supply quality content regularly.


GET IN TOUCH
160 City Road, EC1V 2NX London, United Kingdom
Monday – Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 2:00 PM

WE ARE IN LONDON

© Made with by Bear Design

© Made with by Bear Design

    We are Bear Design

    WE DESIGN

    YOUR WORLD

    Bear Design & Communications Ltd.

    Address : 160 City Road, EC1V 2NX London, United Kingdom
    Phone : +36 702 448 100
    Email : [email protected]

    Opening hours :
    Monday – Thursday: 9:00 AM – 5:00 PM
    Friday: 9:00 AM – 2:00 PM

    Are you sure?
    You must approve our cookie policy to use our site. I you refuse it you will redirect to the Google.
    Refuse
    Approve Cookies
    Cookie Policy
    Cookie Policy
    This Bear Design Cookie Policy (“Policy”) outlines the general policy, practices, and types of cookies that Bear Design And Communications Ltd.. (“Bear Design”, “we”, “us” or “our”) may use to improve our services and your experience when visiting our websites.Cookies are small pieces of text used to store information on web browsers. They’re used by many websites to store and receive identifiers and other information on devices, such as a handheld phone or computer. Our site and services use cookies and other similar technologies (collectively in this Policy, “cookies”), in order to provide a better service to you and to generally improve our sites and services. For example, we may use cookies to help direct you to the appropriate part of our websites, by indicating that you are a repeat visitor. We may also use information to present you with services that are matched to your preferences.Some portions of our websites are functional without cookies, and you may generally choose whether to accept cookies. Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely the availability and functionality of our websites and the services we can provide to you.As part of our services, we may also place cookies on the computers of visitors to websites protected by Bear Design. We do this in order to identify malicious visitors, reduce the chance of blocking legitimate users, and to provide customized services.Our websites use first party cookies (i.e., cookies set directly by Bear Design) as well as third party cookies, as detailed in the table below.
    Type of CookieWhy we use these cookiesWho serves them and where can you find out more information?
    Analytics and research of usersThese are used to understand, improve, and research users visiting //beardesign.me and their needs for our product offerings. For example, we may use cookies to understand what pages a user browses before submitting a sales request form. We do not share information about this analysis with any third parties.Selected third parties listed and defined as follows:
    • Google Analytics – Web traffic tracking – //www.google.com/policies/privacy/
    • Bing – Conversion tracking from Bing ads – https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-adsprivacy-policy
    • Doubleclick – Google advertising platform that analyzes browsing activity across website to establish user profile – //www.google.com/policies/technologies/ads/
    • Twitter – Analyzes browsing activity across website to establish user profile – https://support.twitter.com/articles/20170514
    • Facebook – Analyzes browsing activity across website to establish user profile – https://www.facebook.com/policies/cookies/
    A user can delete these cookies through browser settings.
    Improving Website experienceThese provide functionality to help us deliver a better user experience for our website. For example, cookies help facilitate chats with our sales representatives, allow you to search the website, and deliver the user quickly to their intended website location.1st party and selected third parties as defined below:
    • __cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features
    • __hssc Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min)
    • __hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)
    • __hstc The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (Expires: 2 years)
    • hsfirstvisit This cookie used to keep track of a user’s first visit. (Expires: 10 years)
    • hubspotutk This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (Expires: 10 years)
    • wordpress_ WordPress cookie for a logged in user.
    • wordpress_logged_in_ WordPress cookie for a logged in user.
    • wp-settings- WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
    • wp-settings-time- WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
    • __cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features
    A user can delete these cookies through browser settings.
    LAST UPDATE: 24.01.2018, LONDON
    Approve
    Refuse
    Cookie Policy
    This Bear Design Cookie Policy (“Policy”) outlines the general policy, practices, and types of cookies that Bear Design And Communications Ltd.. (“Bear Design”, “we”, “us” or “our”) may use to improve our services and your experience when visiting our websites.Cookies are small pieces of text used to store information on web browsers. They’re used by many websites to store and receive identifiers and other information on devices, such as a handheld phone or computer. Our site and services use cookies and other similar technologies (collectively in this Policy, “cookies”), in order to provide a better service to you and to generally improve our sites and services. For example, we may use cookies to help direct you to the appropriate part of our websites, by indicating that you are a repeat visitor. We may also use information to present you with services that are matched to your preferences.Some portions of our websites are functional without cookies, and you may generally choose whether to accept cookies. Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely the availability and functionality of our websites and the services we can provide to you.As part of our services, we may also place cookies on the computers of visitors to websites protected by Bear Design. We do this in order to identify malicious visitors, reduce the chance of blocking legitimate users, and to provide customized services.Our websites use first party cookies (i.e., cookies set directly by Bear Design) as well as third party cookies, as detailed in the table below.
    Type of CookieWhy we use these cookiesWho serves them and where can you find out more information?
    Analytics and research of usersThese are used to understand, improve, and research users visiting //beardesign.me and their needs for our product offerings. For example, we may use cookies to understand what pages a user browses before submitting a sales request form. We do not share information about this analysis with any third parties.Selected third parties listed and defined as follows:
    • Google Analytics – Web traffic tracking – //www.google.com/policies/privacy/
    • Bing – Conversion tracking from Bing ads – https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-adsprivacy-policy
    • Doubleclick – Google advertising platform that analyzes browsing activity across website to establish user profile – //www.google.com/policies/technologies/ads/
    • Twitter – Analyzes browsing activity across website to establish user profile – https://support.twitter.com/articles/20170514
    • Facebook – Analyzes browsing activity across website to establish user profile – https://www.facebook.com/policies/cookies/
    A user can delete these cookies through browser settings.
    Improving Website experienceThese provide functionality to help us deliver a better user experience for our website. For example, cookies help facilitate chats with our sales representatives, allow you to search the website, and deliver the user quickly to their intended website location.1st party and selected third parties as defined below:
    • __cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features
    • __hssc Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min)
    • __hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)
    • __hstc The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session) (Expires: 2 years)
    • hsfirstvisit This cookie used to keep track of a user’s first visit. (Expires: 10 years)
    • hubspotutk This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (Expires: 10 years)
    • wordpress_ WordPress cookie for a logged in user.
    • wordpress_logged_in_ WordPress cookie for a logged in user.
    • wp-settings- WordPress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
    • wp-settings-time- WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
    • __cfduid 3rd party cookie – This cookie is strictly necessary for Cloudflare’s security features
    A user can delete these cookies through browser settings.
    LAST UPDATE: 24.01.2018, LONDON
    Approve
    Refuse
    Welcome
    We use cookies to ensure that we give you the best experience on our website. Before you continue browsing you must approve or refuse our cookie policy.
    Approve
    Refuse
    Cookie Policy