As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships…

Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving…

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually…

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana…

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data…

We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that’ll ultimately increase your bottom line.  Russ also delved into the…

As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and how people should…

I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO…

Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important?…

This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons…