Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this… …or this… …or even this… So, why don’t…

Posted by SarahBird We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of…

Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In…

Posted by sergeystefoglo The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this…

Posted by HayleyBowyer Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you…

Posted by willcritchlow You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing…

Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online…

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.”…

Posted by John.Michael123 Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring…

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new…